PhysicsWallah · Product Manager
The approach
Product-led growth means the product does more of the work of acquiring, converting and keeping users: students should discover the value of PW Test Series by using it, not because they were sold to.
Before this
I led PW's IITJEE category (₹320 Cr+), where I worked on pricing, GTM and engagement, lifted attendance by 4% and shipped the PYQ Blueprint. At MathonGo I also worked on growth for Quizrr, an online mock-test series.
Links
PW Test Series · PW app on Play Store
FAQ
Who works on PW Test Series growth?
Gautam Kumar, a Product Manager at PhysicsWallah, works on product-led growth for PW Test Series.