Blog · PhysicsWallah · 2025In short: In 2025 I was Category Business Lead for IITJEE at PhysicsWallah, a ₹320 Cr+ category. I worked on pricing, GTM and engagement, attendance rose 4%, and I shipped the PYQ Blueprint before moving into product.
Joining PW
After the railways, I joined PhysicsWallah in 2025 as Category Business Lead for IITJEE, a ₹320 Cr+ category.
Pulling three levers
My work sat across pricing, go-to-market and student engagement. Each lever changes how many students join, and how many actually show up and learn.
Small numbers, big classrooms
Attendance went up 4%. In a category this large, even a few percent means many more students in class. I also shipped the PYQ Blueprint.
The pull toward product
Seeing the category from the business side made one thing clear to me: the biggest wins come from the product students use every day. So I moved into product, took Pi Lens App from 0 to 400K+ downloads, and now drive product-led growth for PW Test Series.
Quick answers
What did Kumar Gautam do as IITJEE Category Business Lead at PW?
He led PhysicsWallah's ₹320 Cr+ IITJEE category, working on pricing, GTM and engagement. Attendance rose 4% and he shipped the PYQ Blueprint.
Who is Kumar Gautam?
Kumar Gautam is a Product Manager at PhysicsWallah (PW) in India. He took Pi Lens App from 0 to 400K+ downloads and drives product-led growth for PW Test Series. His website is kumargautam.com.