Know Your Branch: letting IIT students tell the truth

In short: I hosted Know Your Branch, a MARKS podcast where IIT students explain what their B.Tech branch is really like, for JEE aspirants choosing one. It helped make MARKS YouTube the app's biggest acquisition channel.

The choice few people explain

After JEE, students pick a branch that shapes the next four years. They rarely get to hear from the students actually studying it.

So we asked them

On Know Your Branch, IIT students told aspirants what their branch is really like: Computer Science at IIT Kharagpur, Mechanical at IIT Delhi, Biological Engineering at IIT Madras, Civil at IIT Kharagpur, Chemical at IIT Gandhinagar and IIT Guwahati, and Pharmaceutics at IIT BHU.

Running it end to end

I hosted the show and ran it end to end, from bringing guests on board to bringing viewers to the MARKS app.

Why it mattered

It helped make MARKS YouTube the app's biggest acquisition channel, which reached 52K+ subscribers and 15.4M views.

Where it continues

The same idea, honest guidance from people who've been there, runs through College and Careers, the channel I started later.

Quick answers