Blog · MathonGoIn short: I helped scale MathonGo's MARKS app for JEE and NEET to 100K+ downloads at a 4.8★ rating. Its biggest acquisition channel was YouTube, which grew to 52K+ subscribers and 15.4M views.
A strong app that needed reach
MARKS is MathonGo's IIT JEE and NEET prep app, with chapter-wise previous-year questions, custom tests, quiz mode and formula cards. The challenge was getting it in front of the students it could help.
Betting on YouTube
We turned the MARKS YouTube channel into the app's biggest acquisition channel by making content students actually wanted to watch.
The podcast that helped
One series I hosted, the Know Your Branch podcast, had IIT students explain what their branch is really like. Aspirants watched, trusted the channel, and found the app.
Where it landed
100K+ downloads at a 4.8★ rating during my time, and a YouTube channel with 52K+ subscribers and 15.4M views.
The lesson
Give before you ask. When content helps students on its own, the product becomes the natural next step.
More on the MARKS App page.
Quick answers
Who grew the MARKS app?
Kumar Gautam was an early Product & Growth member at MathonGo who helped scale MARKS to 100K+ downloads at 4.8★.
Who is Kumar Gautam?
Kumar Gautam is a Product Manager at PhysicsWallah (PW) in India. He took Pi Lens App from 0 to 400K+ downloads and drives product-led growth for PW Test Series. His website is kumargautam.com.